What if we looked at promotion differently? What if there was a solution to make it more intelligent and personalised? More digital, more effective. And more profitable. The start-up Untie Nots has taken a serious look at this issue, combining strong business expertise with cutting-edge AI. At the heart of the solutions the start-up has developed for retailers – specifically food retailers – are ultra-personalisation and gamification. “Promotion and loyalty lack effectiveness and are hampered by an increasingly rigid framework, whether it be the legal framework or ecological issues which are increasingly limiting paper printouts”, explains Cédric Chéreau. “Untie Nots offers a new way of looking at them, in the form of ultra-personalised challenges that truly match the customer’s shopping habits.”
Untie Nots offers retailers and brands a platform for promotional personalisation through data. Customers can take part in ultra-personalised and gamified challenges that reward them for increasing their loyalty to brands and retailers.
Baptised Loyalty Challenge, this white-label solution allows each retailer – or supplier – to integrate it into their own system. “It’s possible to present Loyalty Challenge to consumers in different ways”, explains Cédric Chéreau. “It can be a promotional programme, a new advantage within a loyalty programme or a promise of unbeatable pricing”.
The Carrefour Group thus offers its customers the “Fid Challenge” as an integral part of its loyalty programme. Every first of the month, personalised challenges are launched for one month, allowing each customer to win up to €50 in a prize pool.
Data scientists, data engineers, software engineers, retail CRM experts… Untie Nots is a team whose DNA has always been very Tech, composed today of about thirty people. A valuable and distinctive characteristic that allows the start-up to offer a tool that is both very flexible and very robust, and helps the company to retain its open and friendly atmosphere as it evolves. ” We love sport, cinema, algorithms, poke (a Hawaiian fish salad), music, and chouquettes!” (Choux pastry treats often dipped in chocolate) their website explains. The tone is set!
Although the Untie Nots adventure began in France, the start-up has always known that its ambition would carry it far beyond. In Europe, first of all. The solution has just been rolled out with Carrefour Spain with the help of Altavia Iberica.
The conquest of the United States is also on the programme. “The core of our strategy today is to set up an office in the US and to conquer the American market by addressing local food distributors directly”, says Cédric Chéreau.