Datagram welcomes Altavia Adventures to its capital.
Founded in 2018, the real-time E-retail Analytics platform for brands consolidates the ecosystem of data that exists around them in order to accurately measure the performance of their marketing and retail media activations on the various e-commerce distribution channels.
Thanks to the synergies to be created with Altavia, Datagram will be able to develop its offer to retailers and new brands and pursue its deployment strategy in Europe and internationally.
“In a market in full structuring, brands and retailers have a pressing need to measure the performance of marketing and retail media activities.
The Datagram platform allows them to gather and monitor all their performance indicators in real time, at 360° and with extreme granularity.
We are proud to support Datagram in its development and are convinced of the team, the market positioning and the tremendous value creation that Datagram and Altavia can offer brands and retailers together. Sarah Gaïsset, Investment Director.